"SEO" (Search Engine Optimization) from the technical point of view is the scanning process of software infrastructure of the websites by search engines. Search Engines using mathematical calculations lists websites matching searched words. These calculations made considering specific criteria. Therefore software infrastracture of website must be prepared considering those criteria by professional programmers.

Internet usage ration in the World is 50%. Therefore internet is in the big market status and having fast growing trend. Competition is the natural result of increasing demand. In this sense, SEO configurations are very important within the meaning of strategic and technical point. Impact can be measured between 3-6 months. It is open to deception because it is always developing.

Points to take into consideration ;

- No one can guarantee first line.
- Be careful if a company is secretive or not going clearly explain their purpose.
- Investigate this sector well before making SEO work.
- Know where the money went if you gave an ad.

“There are some warning signs make you feel like you are faced with scam SEO. There is no need for a long list of signs, just trust your instincts if you have a suspicion.”  

"If you feel that you were deceived by a SEO in any way, you can report it. If your complaint is against a company located outside the US, please send your complaint to the following address: Google

http://www.econsumer.gov